Mr. Tracy was talking about what sets apart successful people from others. He said this:

“Less successful people want guarantees. But
successful people don’t. They simply think it over
- and then take action, take a chance!”

That’s advice to take to the bank.

How true that rings in the Internet marketing niche!

You rarely see a sales letter without a wild, rock-solid, iron-clad performance guarantee. The folks want it. But honestly,

Who can guarantee ANYTHING?

I mean, you go to bed every night hoping to wake up the next morning, alive and healthy and with all else intact in your universe.

But is that GUARANTEED?

Really?

In all probability, yes, things WILL remain intact.

But that is by no means certain. Some disruptive event or force may act on your world, throwing it into chaos and confusion as you sleep – so when you wake up, everything is different.

And there’s nothing you can do about that…

Except Adapt & CHANGE

Any guarantee you have to the contrary isn’t worth the weight of the paper it’s written on!

Yet many people, especially in the IM niche, WANT a guarantee. They won’t do business WITHOUT one.
And that is the problem. It creates a loop like this:

* A buyer insists upon a guarantee

* A seller/vendor cannot provide one that’s meaningful – yet because the sale won’t go through otherwise, s/he comes up with one

* The guarantee, out of necessity, focuses on something that isn’t important or relevant at all to the real value of the offer

* The buyer, who is focused on the guarantee above all else, makes the buying decision – FOR THE WRONG REASONS

* When the product/service delivers on the guarantee, the buyer realizes that it is NOT what s/he wanted or hoped for!

* But because it delivered on the guarantee, s/he cannot complain, refund or find any other compensation for what happened

No one is the winner in such a situation!

By not clinging desperately to a guarantee, by adopting the mindset of a SUCCESSFUL person, you’re instantly freed to focus on the RIGHT things… the ones that matter.

Your mind can now look clearly for what it is you NEED or WANT from an offer.

You won’t get sidetracked by hype-driven copy, but be able to look at the merit and value on tap if you do business.

And here’s the most important thing.

By taking RESPONSIBILITY for your decision to buy, by avoiding the ‘loser’s limp’ of a strong guarantee, by not planning to blame the vendor
if something goes wrong…

You Are Taking Control

No longer will you wordlessly accept every promise made, every feature listed, every benefit advertised… going by the logic that

* if it doesn’t fit the bill, you can return the product, or

* even if it doesn’t work, you’re guaranteed results anyway.

You are then forced to assess and evaluate things more analytically, with the full knowledge that IF something goes wrong, YOU are the one that
is responsible!

Can you IMAGINE how strange that must feel to many people? Maybe even YOU?

Can you see yourself taking that responsibility upon your shoulders?

Are you scared of it? Does it feel a bit uncomfortable? A lot?

Welcome to the World of SUCCESS

Yes, it IS uncomfortable.

Yes, it IS scary.

Yes, it IS different.

And…

YES, IT’S TIME YOU ENTER IT!

So, do guarantees have no place at all?

I didn’t say that.

Look, there are some things you expect to work “as advertised”. Like tools and equipment.

Let’s take a motor car. You expect one to run when you fill the tank with gas. You don’t see an advertisement, however, for a car that says:

“Guaranteed To Run When Full of Gas”

Why not?

That’s because advertising is designed to appeal to the HEART – and not the MIND.

Logically, the *only* guarantee you’d need when buying a car is that it run when you gas it up. But that’s hardly ever an issue brought up during the course of the deal.

In a similar way, tools that you use in your Internet business must be guaranteed to work.

* If your autoresponder service doesn’t distribute your emails effectively, you have cause to complain loudly

* If your web host crashes often and visitors to your site see a blank page,
you have good reason to object

* If your submission software conks out midway through a cycle, leaving your article undistributed to many places, by all means, cry foul

All these areas deserve guarantees – and consumers may rightfully insist
upon them.

But when we move to more abstract areas like business coaching and training, all bets are off!

Asking for, expecting or insisting upon a PERFORMANCE guarantee convincingly labels you as one of Brian Tracy’s “less successful” people… because such a guarantee is practically impossible to make.

So many factors go into successful mentoring – and most of them are in
YOUR hands.

Two people may take the very same course or program – and where one
becomes wildly successful, the other may achieve nothing.

How can the coach or program creator offer a guarantee ON YOUR PERFORMANCE?!

So, how do SUCCESSFUL people decide?

Remember what I said before about choosing to TAKE CONTROL?

You do it by making some choices – after doing some research.

* First, decide what you want

* Second, find out who can help you get it

* Third, see if they will help you

* Fourth, ask what it will cost

* Fifth, decide if you can afford it

* Sixth, determine to make it work

See how ALL of these choices are YOURS, and none of them require “guarantees”?

When a seller/coach has prospects like this, do you think they need to indulge in hype-fests and pitch-a-thons to sell?

Of course not.

A simple, complete, clear description of what they offer is enough.

You’ll use that information, along with your own ‘Success Checklist’ above, to make YOUR decision – to join/buy or not.

Do you want to put this new-found wisdom to the test right now?

Go on over to “The SMILENAIRE Way” page.

http://Smilenaire.com/build.php

You’ll see how little hype is needed to convey the value of this program – and how clearly each element of it is explained.

I don’t need to gloss over the fact that

* it will take time (10 months)
* it will involve work
* it will demand your focus

No ‘copy-and-paste’, ‘shake-and-bake’, ‘easy as falling off a log’ dream weaving here – and that’s because ALL our members are SERIOUS business owners and people focused on achieving SUCCESS.

Not those looking for a guarantee, a person to blame for their failure, or an excuse for why they aren’t living up to their fullest potential.

And that’s the reason 1 in every 15 people that visits that page signs up to the program.

It’s also why only 2 people have ever canceled their membership before the 10 months were over.

Ok, let me wrap up this message in a nutshell.

DON’T look for guarantees.

DO look for value.

TAKE responsibility for your decision.

That’s the way successful people think.

Join them.

All success
Dr.Mani