by Diego Norte

Most people have several products in their head from their own experiences. If you have an interest in weight loss, then you have probably had several experiences losing weight that you can share. If your market is investing, then you can probably talk someone’s ear off over dinner about investing.

If you find it difficult to get started recording an audio or video, then we recommend one of the following techniques. All three have been used successfully by our staff on many occassions:

1. Buy a digital recorder and hide it on your person in the “record” position and go out and talk to people at some public location where people gather and talk about your topic. Record your coversations. You will find yourself helping others with information you have. When you replay the conversations, capture those topics and create your first product based on that information. Be careful not to actually use the recording in your product without permission from the others who were recorded.

2. Ask someone to interview you for your first product. You can also interview someone else if you know of those who are even more of an expert than you are on your chosen market. RTIR.com is also a good place to get listed to be interviewed and/or to find someone with expertise even greater than your own to interview.

3. Hire others with a common interest and brainstorm while recording. You know what you are interested in. Others with the same interest will naturally start talking about those things that are most important to your market. Stop thinking about it and start creating the product. Creating an information product is nothing more than recording what you have been talking about with other people ever since you developed your interest.

Here is a video that shows you exactly step-by-step how to create your own first product in less than two hours:

http://www.DiegoNorte.com/prd/1005/

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520 C North Main Street, Heber City, Utah 84032

I have noticed that a lot of business owners have gained a good understanding of the value of content.

Content is free information provided to allow a prospect to get to know you better. It can be text such as articles, reports or ebooks. It can be pictures, videos or audios.

The media isn’t all that important. The important thing is that prospects are more likely to purchase from someone they know, like and trust.

So, we get into giving away content for free. You might be reading this as a free subscriber to this newsletter. If so, then this newsletter is providing me the benefit of being a way that you can get to know me… and therefore trust me more… and therefore be more comfortable purchasing from me.

One mistake I have found that many business owners make though is to play only one side of the game. They are either content providers or they are content publishers.

The content provider camp decides that it is very important to get their content published on as many web-sites, in as many ezines, and in as many offline publications as possible.

That’s great. That’s very valuable. People get to know you from reading your content on other sites. They also associate you with someone they may already know, like and trust. A link at the end of your article, video, audio, guest blog entry or whatever possibly leads them to your site where you can expose them to your products.

The other camp thinks that publishing content is best. They know that every single high traffic site is made up of other people’s content (or OPC). Google is the #1 site on the ‘net right now. What is on Google.com? Just a search box that if you enter anything into it gives you a list of snippets of OPC… snippets of text from other sites on the ‘net.

The #2 and #3 sites are usually the same. Ebay is just a list of other people’s auctions. Craigslist is a list of other people’s classified ads. Wikipedia is a compilation of other people’s content. All of them are.

You need people visiting your site to expose them to your sales message to make sales. Publishing other people’s content is a great way to do that. It is the #1 proven way used by every single top 10 site on the entire Internet.

What I don’t often notice is the use of both tactics. People often fall into one camp or the other. They see the value of publishing their own content on other people’s sites or they see the value of publishing other people’s content on their own site.

Rare is the individual that uses both tactics. That is the individual that will win against every competitor in any market.

Think about it!

Diego Norte is the creator of MuVar, the world’s most effective multivariate testing solution. MuVar completely automates the task of optimizing your sales letters for more sales. Check it out here:

http://www.MuVar.com

520 C North Main Street, Heber City, Utah 84032