Archive for the ‘Adwords PPC’ Category

Pay per click marketing

Despite AdWords tips and guidelines, shoppers are unique and your well written masterpiece may not pull the click-throughs you’d expect. Some trial and error is inevitable. Remember that this is direct marketing and the better you understand your customer’s impulse purchase behavior, the better your response will be.

Start your bids high to see where the traffic is and to generate a few click-throughs so that your ad will continue to be seen. You have to be in the top eight bids in order for your ad to be shown appreciably. If you start your bids low, your click-through rate will be poor and your ad may be cancelled.
Vary your bids. If your click thru rate is getting down too close to .05 %, up your bids for a short period of time to get some click throughs and that will keep your ad active.
Bid on position three or position eight and you may have receive better ROI in these ranks.
Additional Google AdWords Benefits

Easy account management.
You can check your Google AdWords click through stats online at any time. They’re updated within a few minutes.
Google has an automatic bidding feature that keeps your bid high enough but only one cent above the nearest competitor.

Gauher and PPC Formula

Gauher Chaudhry is smart. The brains behind Pay-per-click formula and pioneer of PPC to CPA monetization has just released an 89 page report with a Frank Kern Rip-off ‘in car video’ squeeze page called:

–> CPAhotspot <–

The very clever thing he has done is release his content for free with an incentivized members area. In the members area you can earn points for referrals by sending more people to the site. The viral nature of this is huge. This makes people want to promote the site so they can gain access to higher level reports. You may have been swamped recently with hyped up emails and fanatical claims of wonderment about the report. This is why!

Beat The Affiliates!

The really smart thing is that in a few weeks when he releases his new course payperclick Formula 2.0 he will have his list already. The affiliates will not be getting such huge commissions then because Gauher will already own the name and email of every PPC related buyer. Super Clever. This is similar to the $1 per opt-in deal people like Russell Brunson put out there before promoting a bigger product.

Third Party Generated Content

So, Gauher only has to give away free content from what he and third party people have supplied him as payment to build a list. Very clever and worth noting. Sometimes you can learn a lot by observing high level marketers in action.

The Report Itself?

By the way, the report itself is quite good. There is nothing new or clever in there because all of this information (and to be fair, much of it originated from him years ago) has been published in other products since. In fact, parts of it look like a direct cut and paste from his cool cash ezine report. In a way Gauher has been forced to publish this for free since the game has moved on since his first course.

No doubt there will be some serious meat in the actual product. By that time Gauher Chaudhry will know how to find you and tell you about it direct!

The 7 Most Common Affiliate Marketing Questions (And Answers) FREE MP3

Affiliate Marketing Questions Answered: Play Now | Play in Popup | Download (539)
As I am putting together a product teaching people how to make money as affiliate marketers, I just conducted a detailed survey. The point of the survey is to make sure my product addresses the core concerns of my client base.

In this case I got all the data back and compiled it into the most common questions. The survey sample was large and accurate so here are the survey results:

The Top 7 Questions Affiliate Marketers Asked

1) How do I get sales without a list?
2) How do I build a responsive list of buyers?
3) How do I get sales without a powerful Blog?
4) How do I make a bonus that is attractive when the super affiliates and gurus are competiing over product launches?
5) How do I get traffic?
6) How do I manage the technical stuff?
7) Whats your biggest tip for affiliate marketers?

Rather than answer these myself I thought it would be beneficial to get another affiliate marketer on the phone and brainstorm some ideas. Jay Deiboldt is a bright marketer I met at underground seminar and I have been watching his handywork over the last year. His new product Google Slapper covers many of these topics so I thought he would be perfect to get on the line.

Here for your benefit is a 40 minute conversation between Jay Deiboldt and James Schramko discussing various aspects of affiliate marketing as we uncover some secrets and address each of the burning questions. We hope you enjoy it.

Topics revealed in the MP3

- Why new people are caught in the the vicious cycle of thinking they need to be building a list before they start.
- How to build traffic directly from Google and takeover the buying keywords searched for.
- How to start with zero customers on list and how you can make sales even without a list.
- Why you should target buyers and make a list of buyers
- How to collect names of people who are looking to purchase
- How to build a list of responsive buyers
- How to get ultra high open rates
- How to have a high quality client
- Factors for building trust, getting hight stick rates and keeping people on your list
- Creative ways to come up with extra bonuses people value
- A tip about subject lines for excellent open rates
- Why you should tell people when they should not buy something
- Tips on how to avoid the reciprication pressure
- How you should review things and if you should truly believe in anything you promote
- blog review model for established rankings
- Tips to get traffic if you do not have a powerful blog
- Hot new resource Jay has noticed that is getting great rankings
- Details on how to construct a killer bonus offer.
- Examples of bonuses and launch results
- What bonus formats work best and why
- The one bonus that is a huge mistake (and people still do this!!!)
- How to create a three way win:win:win with value bonuses
- How to partner and leverage others when you have no bonus
- Why helping others will get you ahead faster

Plus we cover more tips for getting traffic including:

- web 2.0
- blogs
- forums
- ppc tactics
- wordpress
- forum marketing mistakes
- testing techniques to determine where the best results come from
- how to maximize the result

Small wins early on can get you in the right mindset

We end the chat with Jay’s big tip – the one thing you must learn. I also offer a tip – how to set up in the beginning to end up ahead. We close discussing how to stay organized
by doing one thing at a time, eliminating onfo overload and taking massive action…