» Pay per click marketing

Choosing a Topic for Your First Product

Guest — Thu, 02 Apr 2009 02:16:59 +0000

by Diego Norte

Most people have several products in their head from their own experiences. If you have an interest in weight loss, then you have probably had several experiences losing weight that you can share. If your market is investing, then you can probably talk someone’s ear off over dinner about investing.

If you find it difficult to get started recording an audio or video, then we recommend one of the following techniques. All three have been used successfully by our staff on many occassions:

1. Buy a digital recorder and hide it on your person in the “record” position and go out and talk to people at some public location where people gather and talk about your topic. Record your coversations. You will find yourself helping others with information you have. When you replay the conversations, capture those topics and create your first product based on that information. Be careful not to actually use the recording in your product without permission from the others who were recorded.

2. Ask someone to interview you for your first product. You can also interview someone else if you know of those who are even more of an expert than you are on your chosen market. RTIR.com is also a good place to get listed to be interviewed and/or to find someone with expertise even greater than your own to interview.

3. Hire others with a common interest and brainstorm while recording. You know what you are interested in. Others with the same interest will naturally start talking about those things that are most important to your market. Stop thinking about it and start creating the product. Creating an information product is nothing more than recording what you have been talking about with other people ever since you developed your interest.

Here is a video that shows you exactly step-by-step how to create your own first product in less than two hours:

http://www.DiegoNorte.com/prd/1005/

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Pay per click marketing

Guest — Mon, 30 Mar 2009 01:39:02 +0000

Despite AdWords tips and guidelines, shoppers are unique and your well written masterpiece may not pull the click-throughs you’d expect. Some trial and error is inevitable. Remember that this is direct marketing and the better you understand your customer’s impulse purchase behavior, the better your response will be.

Start your bids high to see where the traffic is and to generate a few click-throughs so that your ad will continue to be seen. You have to be in the top eight bids in order for your ad to be shown appreciably. If you start your bids low, your click-through rate will be poor and your ad may be cancelled.
Vary your bids. If your click thru rate is getting down too close to .05 %, up your bids for a short period of time to get some click throughs and that will keep your ad active.
Bid on position three or position eight and you may have receive better ROI in these ranks.
Additional Google AdWords Benefits

Easy account management.
You can check your Google AdWords click through stats online at any time. They’re updated within a few minutes.
Google has an automatic bidding feature that keeps your bid high enough but only one cent above the nearest competitor.

Gauher and PPC Formula

Guest — Sun, 29 Mar 2009 11:48:03 +0000

Gauher Chaudhry is smart. The brains behind Pay-per-click formula and pioneer of PPC to CPA monetization has just released an 89 page report with a Frank Kern Rip-off ‘in car video’ squeeze page called:

–> CPAhotspot <–

The very clever thing he has done is release his content for free with an incentivized members area. In the members area you can earn points for referrals by sending more people to the site. The viral nature of this is huge. This makes people want to promote the site so they can gain access to higher level reports. You may have been swamped recently with hyped up emails and fanatical claims of wonderment about the report. This is why!

Beat The Affiliates!

The really smart thing is that in a few weeks when he releases his new course payperclick Formula 2.0 he will have his list already. The affiliates will not be getting such huge commissions then because Gauher will already own the name and email of every PPC related buyer. Super Clever. This is similar to the $1 per opt-in deal people like Russell Brunson put out there before promoting a bigger product.

Third Party Generated Content

So, Gauher only has to give away free content from what he and third party people have supplied him as payment to build a list. Very clever and worth noting. Sometimes you can learn a lot by observing high level marketers in action.

The Report Itself?

By the way, the report itself is quite good. There is nothing new or clever in there because all of this information (and to be fair, much of it originated from him years ago) has been published in other products since. In fact, parts of it look like a direct cut and paste from his cool cash ezine report. In a way Gauher has been forced to publish this for free since the game has moved on since his first course.

No doubt there will be some serious meat in the actual product. By that time Gauher Chaudhry will know how to find you and tell you about it direct!

Reduce adwords costs by excluding ages ranges

Guest — Fri, 27 Mar 2009 16:33:44 +0000

Reduce your adwords spending by selecting target audience ages that best suit your product. Exclude the tirekickers and the kids who wouldn’t buy anyway.

Read this first, then watch the movie, the movie has no sound so you need to know what the guy is doing.

0:07-0:22
Find a website you would like to know the statistics (demographics) about. In this case, I chose a clickbank product.

0:23-0:32
Search for website you would like data about at http://quantcast.com

0:39-0:44
This is the information you will plug into your google adwords campaign.

1:21-1:28
Since 54% of the visitors are female and 46% are male, I make no changes.

1:33
You can see that 36% of the people that visit www.reversephonedetective.com are from age 35-49. **you will want to target the highest % to reduce your cost per click and increase your conversion rate

1:39-1:56
Get rid of the other age ranges by clicking exclude. Your ads will now only show to ages 35-49

Click save changes and you are done! This strategy will save you a lot of money on your adwords campaign! Stay tuned for more PPC tips and tricks…and don’t forget to visit my website.

http://www.AdwordsNemesis.com

In this video I teach you how to reduce your google adwords cost! I used a clickbank product as an example but you can use this on any website!