by Diego Norte

Most people have several products in their head from their own experiences. If you have an interest in weight loss, then you have probably had several experiences losing weight that you can share. If your market is investing, then you can probably talk someone’s ear off over dinner about investing.

If you find it difficult to get started recording an audio or video, then we recommend one of the following techniques. All three have been used successfully by our staff on many occassions:

1. Buy a digital recorder and hide it on your person in the “record” position and go out and talk to people at some public location where people gather and talk about your topic. Record your coversations. You will find yourself helping others with information you have. When you replay the conversations, capture those topics and create your first product based on that information. Be careful not to actually use the recording in your product without permission from the others who were recorded.

2. Ask someone to interview you for your first product. You can also interview someone else if you know of those who are even more of an expert than you are on your chosen market. RTIR.com is also a good place to get listed to be interviewed and/or to find someone with expertise even greater than your own to interview.

3. Hire others with a common interest and brainstorm while recording. You know what you are interested in. Others with the same interest will naturally start talking about those things that are most important to your market. Stop thinking about it and start creating the product. Creating an information product is nothing more than recording what you have been talking about with other people ever since you developed your interest.

Here is a video that shows you exactly step-by-step how to create your own first product in less than two hours:

http://www.DiegoNorte.com/prd/1005/

Stop Foreclosure And Save Your Home Today! Get a free 200 page ebook here: http://www.yousaveforeclosure.com/

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Mr. Tracy was talking about what sets apart successful people from others. He said this:

“Less successful people want guarantees. But
successful people don’t. They simply think it over
- and then take action, take a chance!”

That’s advice to take to the bank.

How true that rings in the Internet marketing niche!

You rarely see a sales letter without a wild, rock-solid, iron-clad performance guarantee. The folks want it. But honestly,

Who can guarantee ANYTHING?

I mean, you go to bed every night hoping to wake up the next morning, alive and healthy and with all else intact in your universe.

But is that GUARANTEED?

Really?

In all probability, yes, things WILL remain intact.

But that is by no means certain. Some disruptive event or force may act on your world, throwing it into chaos and confusion as you sleep – so when you wake up, everything is different.

And there’s nothing you can do about that…

Except Adapt & CHANGE

Any guarantee you have to the contrary isn’t worth the weight of the paper it’s written on!

Yet many people, especially in the IM niche, WANT a guarantee. They won’t do business WITHOUT one.
And that is the problem. It creates a loop like this:

* A buyer insists upon a guarantee

* A seller/vendor cannot provide one that’s meaningful – yet because the sale won’t go through otherwise, s/he comes up with one

* The guarantee, out of necessity, focuses on something that isn’t important or relevant at all to the real value of the offer

* The buyer, who is focused on the guarantee above all else, makes the buying decision – FOR THE WRONG REASONS

* When the product/service delivers on the guarantee, the buyer realizes that it is NOT what s/he wanted or hoped for!

* But because it delivered on the guarantee, s/he cannot complain, refund or find any other compensation for what happened

No one is the winner in such a situation!

By not clinging desperately to a guarantee, by adopting the mindset of a SUCCESSFUL person, you’re instantly freed to focus on the RIGHT things… the ones that matter.

Your mind can now look clearly for what it is you NEED or WANT from an offer.

You won’t get sidetracked by hype-driven copy, but be able to look at the merit and value on tap if you do business.

And here’s the most important thing.

By taking RESPONSIBILITY for your decision to buy, by avoiding the ‘loser’s limp’ of a strong guarantee, by not planning to blame the vendor
if something goes wrong…

You Are Taking Control

No longer will you wordlessly accept every promise made, every feature listed, every benefit advertised… going by the logic that

* if it doesn’t fit the bill, you can return the product, or

* even if it doesn’t work, you’re guaranteed results anyway.

You are then forced to assess and evaluate things more analytically, with the full knowledge that IF something goes wrong, YOU are the one that
is responsible!

Can you IMAGINE how strange that must feel to many people? Maybe even YOU?

Can you see yourself taking that responsibility upon your shoulders?

Are you scared of it? Does it feel a bit uncomfortable? A lot?

Welcome to the World of SUCCESS

Yes, it IS uncomfortable.

Yes, it IS scary.

Yes, it IS different.

And…

YES, IT’S TIME YOU ENTER IT!

So, do guarantees have no place at all?

I didn’t say that.

Look, there are some things you expect to work “as advertised”. Like tools and equipment.

Let’s take a motor car. You expect one to run when you fill the tank with gas. You don’t see an advertisement, however, for a car that says:

“Guaranteed To Run When Full of Gas”

Why not?

That’s because advertising is designed to appeal to the HEART – and not the MIND.

Logically, the *only* guarantee you’d need when buying a car is that it run when you gas it up. But that’s hardly ever an issue brought up during the course of the deal.

In a similar way, tools that you use in your Internet business must be guaranteed to work.

* If your autoresponder service doesn’t distribute your emails effectively, you have cause to complain loudly

* If your web host crashes often and visitors to your site see a blank page,
you have good reason to object

* If your submission software conks out midway through a cycle, leaving your article undistributed to many places, by all means, cry foul

All these areas deserve guarantees – and consumers may rightfully insist
upon them.

But when we move to more abstract areas like business coaching and training, all bets are off!

Asking for, expecting or insisting upon a PERFORMANCE guarantee convincingly labels you as one of Brian Tracy’s “less successful” people… because such a guarantee is practically impossible to make.

So many factors go into successful mentoring – and most of them are in
YOUR hands.

Two people may take the very same course or program – and where one
becomes wildly successful, the other may achieve nothing.

How can the coach or program creator offer a guarantee ON YOUR PERFORMANCE?!

So, how do SUCCESSFUL people decide?

Remember what I said before about choosing to TAKE CONTROL?

You do it by making some choices – after doing some research.

* First, decide what you want

* Second, find out who can help you get it

* Third, see if they will help you

* Fourth, ask what it will cost

* Fifth, decide if you can afford it

* Sixth, determine to make it work

See how ALL of these choices are YOURS, and none of them require “guarantees”?

When a seller/coach has prospects like this, do you think they need to indulge in hype-fests and pitch-a-thons to sell?

Of course not.

A simple, complete, clear description of what they offer is enough.

You’ll use that information, along with your own ‘Success Checklist’ above, to make YOUR decision – to join/buy or not.

Do you want to put this new-found wisdom to the test right now?

Go on over to “The SMILENAIRE Way” page.

http://Smilenaire.com/build.php

You’ll see how little hype is needed to convey the value of this program – and how clearly each element of it is explained.

I don’t need to gloss over the fact that

* it will take time (10 months)
* it will involve work
* it will demand your focus

No ‘copy-and-paste’, ‘shake-and-bake’, ‘easy as falling off a log’ dream weaving here – and that’s because ALL our members are SERIOUS business owners and people focused on achieving SUCCESS.

Not those looking for a guarantee, a person to blame for their failure, or an excuse for why they aren’t living up to their fullest potential.

And that’s the reason 1 in every 15 people that visits that page signs up to the program.

It’s also why only 2 people have ever canceled their membership before the 10 months were over.

Ok, let me wrap up this message in a nutshell.

DON’T look for guarantees.

DO look for value.

TAKE responsibility for your decision.

That’s the way successful people think.

Join them.

All success
Dr.Mani

by Diego Norte

Product

In the example we have been giving, the product is a mousetrap.  When I say “product”, I am including services.  There are a lot of different kids of products.  You don’t have to have a box.  You can offer a service to get traffic… or a service to provide copywriting.  In my various Internet businesses, I do both.

Some people like to get started with affiliate programs.  These are programs that pay you when you sell someone else’s product.  In this case, you should realize that the above formula still applies.

You just need to understand that the product you are selling is actually a service to the other company to get them qualified traffic.  It isn’t the actual product.  The product belongs to that other company.  Your product is providing a service to that company.

Your choice of product is very important.  I hope you recognized that my example above was a bit silly.  There are no conventions of mousetrap users that have a million people attending.  That’s important to recognize before you choose a product to sell.

I recommend that you start with large markets.  Don’t worry about competition.  I’ll teach later about why competition is a good thing, not a bad thing.  If you don’t have massive competiton, you are probably in a market where it is very difficult to make money.  Otherwise there would be lots more competitors.

I recommend that you imagine in your head going to some public place with a lot of people (the mall, a fair, etc) and in your mind… ask them the following two questions:

1. Are you interested in ______________?

2. Would you pay $___ to ______________?

I like markets where 30% or more answer yes to both questions and the blank after the dollar sign is something over $25.  I also like to make sure that the costs involved in creating the product or service are extremely low… on the order of 10% or less of the product price.

Some examples of good markets are:

1. make more money

2. lose weight

3. look better

4. live longer

5. have a better relationship with a significant other

If you went to the mall and asked 100 people if they would like to make more money, more than 30% would say “yes.”  If you asked them if they would be willing to spend $100 to learn how to make $1,000 more per month, more than 30% would say “yes.”

That’s a good market.  The same goes for losing weight and the others listed.

Start in one of those markets.  Don’t try to make your break selling to Norwegian alpaca farmers who are also fans of South American skiing.  All of the above numbers work against you.

OK; those are the basics.  I’ll go into more detail in future blog posts.

For now, start thinking about a product you could sell that meets the above criteria.