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I cautioned that it should only be used for very general interest sites.

In this issue, I want to talk about getting “free” traffic from StumbleUpon. It can be used for almost any kind of site, but I especially recommend it for your blog.

You do have a blog; don’t you? Before I give you my procedure for getting “free” traffic from StumbleUpon, let me caution you about “free” traffic… and then assure you that the cautions don’t apply to StumbleUpon… at least in my experience.

First of all… there is no such thing as “free” traffic.

You have to invest either money, time or both for every source of traffic in existence.

Time is money. In your business, you should be able to convert from time to money in a simple equation. Just identify the human resources required to perform the procedure and identify how much you pay them. Then identify how long the procedure takes to perform on average.

Be sure to perform that calculation EVERY time you consider using “free” traffic. Make sure you know how much it actually costs.

In this case, the cost is extremely tiny if you have an intern program.

You do have an intern program; right?

I divide my intern program into two groups. I call them level 1 and level 2. The level 1 people really are almost free to me. They are still proving themselves to become a level 2 intern or possibly an employee. I have no interaction with them. I have no manager even. The are completely automated.

The only cost is the cost of the domain, hosting and Aweber fees to handle the autoresponder that gives them tasks to perform.

None of those fixed costs increase when adding the following procedure, so my effective cost really is zero.

There are some limitations to the types of procedures that level 1 interns are given.

One of those limitations is that those procedures are not able to require passwords.

Level 1 interns are not given any passwords to any of my sites, vendor services or anything else. They are given no passwords whatsoever.

This means that I can literally accept anyone as a level 1 intern. I don’t even need to know who they are or what country they live in.

A convicted felon for financial crimes living in Nigeria and still in jail is qualified to be a level 1 intern for me.

The procedure I’m going to share with you to get traffic from StumbleUpon is a procedure I have in my level 1 intern autoresponder program.

I encourage you to do the same. Spend 10 minutes typing it in from this newsletter into your Aweber autoresponder for your interns and you’ll automatically get traffic from StumbeUpon from that moment on.

How much traffic? I decided to include this article in the newsletter because that number is exciting.

On my blog, my number 1 source of traffic is type-in traffic. They might actually be clicking through from email announcements I send,

clicking on a link in their favorites or really might be typing it in.

All I know is that there is no “referrer” associated with most of my blog traffic.

My #2 source of traffic on my blog is Google. No surprises there.

My #3 source of traffic on my blog is StumbleUpon. I do not pay for traffic to my blog from StumbleUpon. I only did that temporarily for InfoProdCreation.com as reported in the prior issue issue.

I don’t personally do anything with StumbleUpon. I don’t even have their toolbar installed.

I have no procedures other than the one I’m going to share with you that has anything to do with with StumbleUpon.

That means, the third largest source of traffic to my blog is completely and exclusively from the procedure I’m going to give you.

Without further intro… here is that procedure:

— BEGIN —

Hi {!firstname_fix},

Go to StumbleUpon.com and install the toolbar.

Then click on the “Stumble” button several times and vote on the sites you see by using the “Thumbs Up” and “Thumbs Down” button as appropriate.

Then go to any of the following sites and do the same thing (fill in the form if it says you discovered the site):

Glyphius.com

Nemeas.com

Hermusa.com

Munius.com

TestiVar.com

RaSof.com

DiegoNorte.com/blog/

DiegoNorte.com

Repeat until you have spent 3 hours rating sites. There is no need to report your results today.

— END —

That simple procedure included in my level 1 intern program results in the third largest source of traffic for my blog.

As you can see, my blog is only even mentioned as a portion of the procedure.

It also delivers some traffic to the sales pages. However, that traffic isn’t as significant.

Why not? Mostly because others with the StumbleUpon bar hate sales pages. Some may buy, but most won’t. The most that don’t… will thumbs down the sales page.

So, often the sales pages only get thumbs up from my interns.

However, the blog does get thumbs up from many nonintern StumbleUponers. Blogs are loved in StumbleUponland just like they are loved almost everywhere else.

The procedure can probably even be improved by having interns add and/or vote up any new blog entries.

That could backfire and result in the whole domain being banned from StumbleUpon though… so do that at your own risk.

If you want to get my entire collection of procedures used to run my entire business (along with all of the videos and software used), you can do that here:

http://www.DiegoNorte.com/prd/1015/

The program provides my entire business system for use as a head start for your own business. Every procedure is proven to be profitable and is delivered in the test environment used on our own site so that you can continue to optimize it to be even more profitable.

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520 C North Main Street, Heber City, Utah 84032

by Diego Norte

Most people have several products in their head from their own experiences. If you have an interest in weight loss, then you have probably had several experiences losing weight that you can share. If your market is investing, then you can probably talk someone’s ear off over dinner about investing.

If you find it difficult to get started recording an audio or video, then we recommend one of the following techniques. All three have been used successfully by our staff on many occassions:

1. Buy a digital recorder and hide it on your person in the “record” position and go out and talk to people at some public location where people gather and talk about your topic. Record your coversations. You will find yourself helping others with information you have. When you replay the conversations, capture those topics and create your first product based on that information. Be careful not to actually use the recording in your product without permission from the others who were recorded.

2. Ask someone to interview you for your first product. You can also interview someone else if you know of those who are even more of an expert than you are on your chosen market. RTIR.com is also a good place to get listed to be interviewed and/or to find someone with expertise even greater than your own to interview.

3. Hire others with a common interest and brainstorm while recording. You know what you are interested in. Others with the same interest will naturally start talking about those things that are most important to your market. Stop thinking about it and start creating the product. Creating an information product is nothing more than recording what you have been talking about with other people ever since you developed your interest.

Here is a video that shows you exactly step-by-step how to create your own first product in less than two hours:

http://www.DiegoNorte.com/prd/1005/

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520 C North Main Street, Heber City, Utah 84032

More here

Why do we need good navigation? When the reliable research company Forrester reports that approximately 50% of potential sales are lost because users can’t find information and that 40% of users do not return to a site when their first visit is a negative experience, we should feel a strong call to action to make sure which side we are on.

Good navigation is more then just the navigation (nav) bar. It covers all the link elements on the site including:

Graphic links
Footer
Site map intended for human users
Calls to action
Text hyperlinks
Well-organized information architecture

This last point — a well-organized information architecture — is the heart of good navigation. Good information architecture is characterized by sensible categorization of items and information, and logical sequence of purchase steps, easy access throughout the purchase to necessary information. At its simplest it answers the question: “If I wanted to make a purchase, could I readily access all the information that I need to make the buy decision?” If you answer without having done some simple tests, my guess is that you are among those sites losing customers.

Over the next few articles we’ll outline a systematic approach to (a) test your current site navigation, (b) determine what needs to be improved, and then (c) offer guidelines for how to make the improvements.

If it were easy to build a site with good navigation, then Forrester Research’s recent review of 1,200 web sites (including e-commere sites) would have shown more then the very meager 3% passing the firm’s usability test.

Todd Follansbee is founder of WebMarketingResources.net. He is a usability and persuasion consultant who has been testing user behaviors on web sites for over 10 years. His methodology for improving conversions recently won a top ten award in Entrepreneur Magazine. For a limited time, Todd is offering a special small business one hour site review and consult for only $125. Improve your user experience and your bottom line. For more details visit here. http://www.webmarketingresources.net/reviewoffer.html

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