Videos

Think of it this way … typical television infomercial production costs
between $150,000 and $750,000 … plus air time. Can you name one
company who should not have mini infomercials running on their web
site 365 days a year for less than a full-page ad in a magazine?

People buy on emotion and justify with logic — multimedia sales
presentation creates emotional selling environment with colors,
action, music and supports logic with show and tell, graphs,
narration, animation. 5 out of 6 people prefer to receive
information in TV-like format compared to print; that’s what made
TV so popular.

We’ll teach you how to go from Networking to ‘Webworking’ — an
extremely cost-effective way for customer acquisition from a pool
of warm prospects who are already resonating with your products.
How many people out there would buy from you if they only knew
about your business?

We’ll show you how you can multiply your sales force using
technology, how to expedite the sales cycle even in a complex,
multi-layered corporate sale.

We’ll show you how you can dramatically cut traveling costs and
sell Atlanta, Chicago, Los Angeles all within hours — no airport
hassles, and you get to keep your water bottle.

… usually for less than a single full-page ad in a magazine.

Reach new markets with great impact and very little cost.
Worldwide 24/7 distribution with no mailing costs.
Increase selling frequency by eliminating repetitive presentations –
- you’ll leverage your time to do more important things like
closing.

Expedites the sales cycle by 72% — more powerful presentation.
Speak any language of the Global Village. When on-camera
personality is eliminated, movie voice-over can be easily changed
to whatever language you need.

In a multi-layered, complex, Rackham-like SPIN sale, you can make the
message available to all the influencers and decision makers at their
convenience. No gatekeepers with black-belt training in martial linguistics.
Smart use of multimedia can expedite sales by 72%.

Using video with telephone sales, you can sell Atlanta, Chicago, Dallas within
hours without airport security checks—and you get to keep your water
bottle! You can direct the client to watch the introductory video, then go to
Problem Questions and Implication Questions on the phone. You’ve already
dissolved a number of objections, and you can close faster.

Save on travel expenses with remote presentations. Why send a 200-pound
body across the land when all that is needed is his 3-pound brain. The sole
purpose of this video sales tool is to close the sale, or to bring the prospect
as near the decision as possible — without being there. No travel, no hotels,
no wasted time on the road. Use videos as remote selling tools—globally
24/7.

Research shows that people’s search strategies change as their buying
decisions progress —deliver the most powerful presentation at the critical
moment. Buyers might begin with “recreational vehicle”, then “towables”,
then “travel trailers”, then “travel trailers with dry weight of 5000 lbs.” and
finally the specific models like “Keystone Outback RSS-25″. Imagine the
power of video at “travel trailers” stage that presents the outstanding
features of the RSS-25.

Clone Your Best Salesmen: Harness the skills of your magic makers—the top
10% who really bring in bulk of the business. Harness and clone their sales
skills into online sales machines. You’ve captured their magic — they
continue to boost your business even when they decide retire.

Customers are 3 times more likely to request further information in video /
DVD format than in print. They’d rather watch than read—that’s what made
television so popular. 5 out of 6 people actually prefer to receive information
in video format. 92% will keep the video/DVD and will not throw it out.

Even a newbie salesman can make many, many more calls with increased
confidence when he is backed up by powerful multimedia sales tools. Lay the
ground work for the newbie, arm him with good multimedia stuff, and
rehearse him on the probing questions.

Forget cold calling; forget low-probability deals. Instead pre-qualify your
strong leads remotely with precision, capture their information, and start
building your relationship with your own hot mailing list. It’s time-tested and
proven over and over again in various industries.